V2 Cigs at Walmart?
Date Posted: July 30, 2012
As electronic cigarettes soar in popularity, they are becoming increasingly visible. What used to be primarily an ecommerce business is gradually making its way onto the shelves of local supermarkets and convenience stores. Even as regulatory bodies create roadblocks, the e-cig industry continues its steady growth. It’s a screaming affirmation of the product’s unprecedented ability to change the lives of people who could not envision a future without tobacco.
The world of retail is, however, very different than shopping online. Having a given brand stocked in a physical, brick & mortar store presents a new set of challenges to e-cigarette companies. Most wholesalers are unaware of the major differences which exist between two almost identical looking e-cig products and will usually opt for the cheaper one. This holds particularly true for America’s favorite super store, Walmart.
Having electronic cigarettes available at such a massive chain is a huge step forward for the entire marketplace; though, most e-cig enthusiasts would prefer it if they carried a larger selection. Walmart pressures their suppliers to produce a given item cheaply enough for its cost to accommodate the store’s low prices and still bring a profit. For many companies, this means cutting corners; something V2 Cigs refuses to do.
So, we need your help showing Walmart that there is room for a premium electronic cigarette brand at their chain of stores! Click here and tell Walmart why you want them to stock V2 Cigs in your neighborhood. Be part of our grassroots effort to cultivate a relationship with America’s super store!