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General Regulatory Update – ECigarettes

Date Posted: November 21, 2013

ecigarettes regulationsSince the introduction of the first internationally exported ecig in 2007, the market for these special gadgets continues to gain popularity among consumers. With the industry expected to hit approximately $2 billion in 2013, it’s no wonder that there is significant scrutiny from the federal government, policymakers and other health and regulatory officials, in regards to industry regulations.

You might be surprised to learn that there are few regulations in place for the current e cigarette market; however, the FDA is currently working on getting new regulations approved. These regulations are supposed to address the current practices of advertising, quality of ingredients and the sale of ecigarettes to minors. The Food and Drug Administration attempted to regulate ecigarettes as medical devices back in 2009, but this move was rejected by the federal appeals court. Since then, the FDA has worked diligently to propose regulations that would limit sales to minors, maintain quality ingredients, and address current marketing practices.

V2 Cigs fans can rest assured that we are doing everything we can to prepare for any impending regulations, with strict quality control and high-tech processes to keep our products away from minors.

As we noted earlier, the FDA has drafted regulations that may tightly control current selling and advertising practices, as well as the available ecigarette flavors. This means that popular flavors would potentially be banned from the market and online sales would be tightly regulated, in an effort to keep ecigarettes out of the hands of minors. We still don’t know exactly what’s being proposed, since the draft hasn’t yet been released to the public.

Because the ecigarette market is relatively new, there is still much that needs to be discovered by federal lawmakers prior to imposing strict regulations.

You know we’ll keep you updated! What are your thoughts on the pending regulations?

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